ABOUT US

WHO ARE WE?

Transcend is a growing business offering outsourcing services to international business customers from our base in Bethlehem, Palestine.
In particular

  • High-value multilingual contact center services including international telesales, technical support, and customer feedback.

  • Software development drawing on our experienced and highly qualified engineers in depth knowledge of a wide range of technologies.

With international founding partners from Palestine, US and UK we're in a unique position to offer custom-made solutions adapted to your unique needs & target markets.



Vision

To become the leading outsourcing provider in the region and bring the value of Palestinian talent to organizations across the globe.



Mission

Develop and nurture a world class business services organization Partner with our clients to provide outstanding best-in-class outsourcing solutions applied to their unique business needs.



Values

We value integrity, transparency, professionalism, creativity and diversity. We are relationship oriented, service driven and holistic in outlook. We value customers, staff, suppliers and all stakeholder irrespective of ethnicity, gender or faith.



Leadership Team



Jerry Marshall Marshall-Chairman



A marketing professional who brings a European dimension and particular expertise in market research, customer feedback and sales development. He is a Cambridge University economics graduate and a business strategy consultant who has started several successful IT and service companies. His hands-on experience of helping grow businesses in many different sectors and markets helps Transcend offer a broader customer development perspective to clients.





Rasha Qawasmi – Deputy Chairman



Ms. Rasha Qawasmi is the Head of the Finance Departmentat the Palestine Investment Fund (“PIF”). She holds a Master of Business Administration from Kellogg School of Management - Northwestern University (EIMBA Kellogg - Recanati Program), a Bachelor degree in Accounting with a minor in business administration from Birzeit University. A certified management accountant (CMA), and has completed Level I of the CFA program.
She is currently a Board of Directors member of Yabous Tourism Investments Company (PIF investment arm in the tourism sector), Grand Park Hotel and Asala for Credit and Development.





Russ Sandlin - Board Members



A Certified Outsource/Offshore Project Manager (COOPM) with over 25 years of contact center management experience, utilizing people, processes and technologies to optimize results in North America, the Middle East, Africa, Europe and Asia. Russ was recently the Executive Manager of the Contact Center at Gulf Bank of Kuwait, during which time Gulf Bank emerged as the leading Contact Center in the Middle East, winning the “Best Contact Centre of the Middle East” at the Banker Middle East awards in May, 2010. Russ is an industry expert in Offshore Outsourcing (BPO, KPO, RPO) and has run major operations in outbound sales, technical support and telephone billing,sales and service.





Thaer Ayasi – CEO



A proven leader in managing ICT centric business delivery entities, Mr. Thaer Ayasi is a corporate leader in IT Business Support & Transformation who is passionate and dedicated towards providing efficient solutions that improves operations and capabilities for serving customers. He comes with over 12 years of experience in planning and managing resources and teams to execute large scale Telecom/IT projects. Thaer holds an MBA from Indiana University of Pennsylvania, USA, Palestine (2015), and a B.Sc. Computer Science from An-Najah National University, Palestine (2000).